Didi dos Santos - Drawing has always been my passion, but I never thought of it as a professional career. So I've worked 7 years for an engineering company and as the years went by I felt like this wasn’t what I wanted to do for the rest of my life. So I took a leap of faith and went back to school and enrolled myself in courses like Fashion Design and Fine Art. By doing this I slowly began to realize that this was what I was supposed to be doing.
DdS - I get influenced by a lot of people and things. With my art I focus a lot on fashion and natural beauty. I get my inspiration from beauty and fashion bloggers, but also from someone randomly walking down the street. I also like photography, and I get a lot of my inspiration from photos and advertorials. At the moment I’m very inspired by the natural hair movement, particularly because I went through a hair journey myself, so I can relate to that.
DdS - It started in a plane when I was a kid traveling from Africa to Europe for the first time. I never had a pencil let alone a paper to draw on. I was pretty nervous flying for the first time so the flight attendant gave me some crayons and a notebook to draw on. And I was amazed of all the colors and what I could create. From that moment on all I wanted to do was to draw.
DdS - The biggest struggle is finding answers to all the questions you have. “How am I going to get my brand out there, How am I going find collaborators, How am I going to do this or do that.” The best part is that I get to do what I love and what makes me happy.
DdS - Everything!
I’m such a sucker for art and beauty. I get carried away so quickly. I get
really inspired by old time artists like MC
Escher, Frida Kahlo and Salvador Dali, but also artists that are now very
popular on Instagram like (@ts_abe).
They draw with so much detail, it’s insane. It inspires me to draw with a lot
of details and to pay attention to the little things. And like Dali I like the
use of colors and the fact that his painting are so dreamy, 'cause I’m a
dreamer.
SBM: How do you advertise your brand?
DdS - At the moment I advertise true social media
like Instagram (@dididossantos), Pinterest (@ddossantosencar) and Facebook. I also have an Etsy (@DidiSantos) and my website- www.dididossantos.com.
This year I want to start visiting more
events.
SBM: To what do you attribute your success?
DdS - I think my talent, ambition and the drive to keep on
going no matter what.
SBM: How do you handle life with so much negativity?
DdS - I am a very spiritual person, so I try to stay
positive. I tend to ignore a lot of negativity and focus mainly on positive
things. Whenever I’m down I start reading spiritual books or I ‘ll just help
out a friend in need. Just by doing the things that makes me happy.
SBM: If you had any advice for someone starting their own business, what would it be?
DdS - Get real clear what you want to do or offer to the
world, research your market and set up a plan of action and never ever give up!
SBM: Describe your brand in THREE words:
DdS - Natural,
creative and Frolicious!